Louis CK appearing on Conan O’Brien. Best quote: “Nobody takes in life unless it comes through — this” (holds his hands up as if peering into a smartphone)
48, stomach 000 people watching storm coverage on Livestream right now…
Livestream teamed up with Vogue to broadcast the Costume Institute Gala LIVE from the Met on Monday night (5/7/12). The stream was presented and made possible by Amazon.com. It was an incredible event, amazing turnout of stars — and it raised $11 million for the museum. Kudos to Anna Wintour and team for another extraordinary evening. CLICK HERE TO VIEW THE LIVESTREAM
I have been spending a lot of time working with online video advertising of late and wanted to share some facts. It is an important space, and as most media and marketing people know, a fast growing one. The world of television (content producers and viewers) continues to move rapidly online. And many people are also creating and distributing original video content online (i.e. not from traditional content producers). Annoying Orange anyone? Gary Vaynerchuk and Wine Library TV? The streaming ads are following at a brisk clip.
Here are some interesting facts that came out in an Ad Age report earlier this week:
Outside North America the shift to video online is accelerating as well, especially in South America, Europe and Asia. TwitCam is a top 100 site in Brazil (!).
In the video space there are a lot of key players. The significant ones are:
Here’s where it gets interesting: 2010 was the first year — ever — that cable subscriptions in the U.S. declined. That’s right – they went down. Competition is coming to a TV, computer, tablet or smart phone near you. Cable and the MSO’s are on the run for the first time. Stay tuned…or should I say “stay logged in”?